Although I mostly write fiction, and all my published work is fiction, I also have a number of popular non-fiction blogs. The most popular of these is the Affordable Electric Car NOW! blog.
So why do I bring this up now? Well, sometimes you need to write something like a press release and although that’s not by any stretch my dream job, being a writer helps to make even these tasks structure correctly. Writing a press release is a lot like writing a blog entry, in that you form a pyramid of structure with the most salient facts first and drilling down into the details as you reach the most esoteric at the end.